Are Your Providing Readers With Effective Web Content?

Effective web content is vital when it comes to promoting your business to prospective customers. Your readers need to understand your message if you hope to increase your sales.

The overall success of your online business is more than just marketing, it's about making sales. Marketing is the number one tool that will draw visitors to your website, but it's what they will find on your site that will ultimately determine whether or not you make a sale.

Effective web content is part of the process that will turn visitors into customers; first time customers into repeat customers; and repeat customers to spread the word and create new customers.

The web content you need to feature on your site is as follows:

Clear details about the product and/or services you are selling -Information on how the products work -What they feature - How they can benefit the user - How to order (what type of payments) - etc. Information about you and your company - Who you are (IE expertise, etc.) - When you started your company and its success - Etc. Contact information/customer service - all the different ways customers can contact you.

While the webcontent on your site may also include an F.A.Q page, blogs, etc., the above three elements are a must.

The best way to go about creating effective web content that will attract attention and gain the interest and trust of prospective clients is to:

Create a theme - people like things that are simple and they can follow. Therefore create a website theme that is easy to navigate and features:

Colors - Choose two or three colors, and use these colors as your background and for every webpage. Make sure the colors compliment each other, such as blue and orange or violet and yellow. You can use different shade and hues, just pick something that is easy on the eyes and is a good representation of your business.

Font - You will also want to make sure that your webcontent is written in a font type and size that is inviting and easy to read. Forget the loopy fonts, or really small print. Space out your paragraphs and use short sentences. The last thing you want is to intimidate your customers with an onslaught of words.

In addition, try to break up the web content with pictures or other graphics to keep your website theme looking unique, friendly and professional.

Keep web content relevant - Everything you write should be related to your business. You don't want to make the mistake of confusing or boring the reader with long winded sentences or a puff piece. Your readers must understand what you are talking about so make sure you spell check, grammar check and edit everything you post on your site.

Furthermore, visitors want to know what you are selling and who you are. Therefore, make sure you provide them with the web content details they want to know. This means giving valuable information about the product and not sounding like an infomercial.

Be original - How many online businesses do you think are out there on the web? If you guessed hundreds of millions you'd be right! So what determines the success of one website over another? Originality!

To be original you need to provide visitors with unique webcontent, so brush of the dust from your thesaurus and put it to good use.

Originality is also about using your own thoughts and words instead of someone else's. Talk to your visitors as you would a close friend. The more "real" you are with your web content, the more your customers will come to trust you.

Hire help - If you don't have the writing skills to create effective web content, or are writing in your second language, you may want to hire the skills of a professional ghost writer. These individuals are skilled at writing, and can transform your thoughts and ideas to create engaging webcontent.

Effective web content will mean all of the difference to your sales. Don't underestimate the power of words. They are the most important part of your website and are how you win over prospective customers.

Itay Paz is the founder of Internet Marketing Hype, an online newsletter that discusses the insights and excitement of today's internet marketing including: affiliate marketing, advertising, conferences, seminars, workshops, ebooks and other information products. Itay Paz is now sharing his knowledge with other Internet Marketers through his new Internet Marketing Hype Ezine. Itay's online magazine will provide you with exceptional insights of Internet Marketing in a simple and easy way. Sign up for Itay Paz's Internet Marketing Hype Ezine by visiting his website at http://www.internetmarketinghype.com